The PR tool empowers global brands such as Bacardi, easyJet and The Economist to engage directly with their media users. Chapter formed a strong partnership with TVC, providing daily management, support and continued development of the DNA’s platform.
TVC wanted to enhance the stability of DNA moving forward and provide a robust platform for future development to take place. The platform needed to encourage visitors to engage with more content. The new DNA would need to be faster and more powerful, with a focus on responsiveness, usability and shareability.
We redesigned and developed the DNA into a platform that increased engagement with media users through well-researched user experience. Building unique solutions for efficient internal communication between DNA and the international brands they service. This includes:
We created a clean and simple website design truly content-first that showcases the latest media stories. To this day we continue to provide ongoing support and development of the platform. We created an app that encouraged the user to discover, share and download content from their brand of interest, ensuring that content would be accessible on the go 24/7.