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MADE TO MOVE YOU

MADE TO MOVE YOU

Made to move you

Our strategy and creative team came up with the central platform “Made to Move you” A Radical departure from anything Otis has done previously, it was designed to change the brand narrative from being product-led to one focussing on the human connections that happen behind an elevator’s closed doors. 

Building an emotional connection with an elevator seems an unlikely paradox but our creative gave Otis a unique emotional positioning in the market and enabled storytelling around the end-user experience. 

We then devised a launch event and content plan, starting with a London reveal. 

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