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Woolmark Newsroom

We worked with our agency partner the DNA to provide a world-class digital newsroom for Woolmark.

The brief

We were tasked with creating a seamless digital platform for Woolmark for hosting and distributing content globally. 

The solution 

Powered by the DNA platform, we designed and developed a bespoke branded newsroom, with 3 core benefits, to help streamline PR activity:

  1. Provide an easy way for journalists and media to access, download and share branded content 24/7. 
  2. Allow the Woolmark team to manage global content and assets from one central hub. 
  3. To enable Woolmark to create, build and manage their own database of media users.


As a result, we were able to deliver a fully integrated Newsroom with a bespoke Content Management System for managing high-resolution content files, including images, videos, audio files and press releases. We trained a team of 40 to successfully manage their content and stories. The Woolmark team are able to collaborate with each other globally to upload and distribute assets while publishing them via their hub and sharing their stories to media users with story notifications. 


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