We worked with our agency partner the DNA to provide a world-class digital newsroom for Woolmark.
We were tasked with creating a seamless digital platform for Woolmark for hosting and distributing content globally.
Powered by the DNA platform, we designed and developed a bespoke branded newsroom, with 3 core benefits, to help streamline PR activity:
As a result, we were able to deliver a fully integrated Newsroom with a bespoke Content Management System for managing high-resolution content files, including images, videos, audio files and press releases. We trained a team of 40 to successfully manage their content and stories. The Woolmark team are able to collaborate with each other globally to upload and distribute assets while publishing them via their hub and sharing their stories to media users with story notifications.