When turning the page, we can’t help but reflect on what 2020 was like at Made by Chapter. There were exciting new hires (including myself, Isabella and Kendra) and new projects that kept us busy and excited. To recap our time as a branding and design agency, we’ve all answered some key questions to give you the inside scoop. Read on to meet the team and learn about our projects, growth and what we’re looking forward to this year.

Isabella Bubola | Marketing Designer

Reflect on remote working: how was your experience?


I really think I am more productive when I’m working remotely than when I am in an office. I am more comfortable and eat healthier too! Happily enough, banter goes a long way and seeing familiar faces every day on Google Hangouts makes me feel as if we were in the same room (with an occasional glitch or two – looking at you, Lockdown 3.0).  Being part of a branding and design agency means Friday Drinks are also a nice way to connect beyond just work: to share our hobbies, passions, recipes and our love for stationery.

Reflect on skills you gained or nurtured in 2020?


2020 was a crazy rollercoaster of a year, especially since I was super fresh in London and did my best to get out there, meet people and attend industry-related events (before all the COVID madness). I have also definitely nurtured my design skills, especially receiving feedback from Gabby. That whole process has helped me grow as a designer and, looking back, I can see the progress I’ve made which is very motivating.

Favourite project at Chapter in 2020?


First of all, we launched our blog in 2020 and that must be my favourite project. It went through a couple of makeovers along the way, but that has just made it better. The content we create is something I like to read about on other blogs like Its Nice That, Later and WePresent (the blog launched by WeTransfer), and I am excited to see my digital collages come to life as headers.

The other project I really liked was the branding of Ciao CBD. I love to see the passion and knowledge behind every company and the founder, Suze (whom we have also interviewed!), is a powerhouse of enthusiasm.

What you look forward to in 2021 at Chapter?


Getting more incredible people to tell their stories on our blog (like my favourite with Julia Brouwers). Also writing posts around social media and branding which is our area of expertise (I especially loved Alena’s Social Media Trends of 2021 and Predictions for 2021).  I hope there will be different small businesses looking for a rebrand that we will be working with. 

We are going to jump-start the new year with a blog and social content strategy for Ciao CBD and that is very exciting. Every new client is a new challenge which is what keeps the momentum going. 

Gabriella Bord | Co-Founder 

Reflect on remote working: how was your experience?

Before remote working was an everyday part of life, I was the biggest advocate of it. Every aspect of it aligned with Chapter, who we are, our values and how we operate. Remote working felt natural, so when we were forced to stay home, I was one of those annoying people who would say this is business as usual for us. I love it. I still do, but as our business has gone through changes, I’ve had new challenges.  As a branding and design agency, we did one thing different last year. We invested in our team properly for the first time. Previously we worked with (and still do) over 150 specialist freelancers based Globally that would come in on a project basis. I would manage the workflow centrally, through the use of Slack, Asana, Streamtime and G-Drive

However, this time, I was interviewing, hiring, onboarding and working remotely with a new team. We are facing exceptionally difficult times and it dawned on me that looking after the welfare of my team was something that I am not prepared, not skilled to do. Working with a team has had the most positive impact on me personally and our agency business.  However the challenges of hiring remotely were difficult and some days I still feel that I struggle with managing a team remotely.  Especially when there are difficult circumstances affecting the people I care about and work with daily. 

Reflect on skills you gained or nurtured in 2020?

I’m learning how to lead a close knit team through various projects, different personal circumstances and learning to communicate daily. I’ve stepped up my project management skills and started writing publicly for the first time. That was a huge barrier for me. I’ve also been able to reignite my entrepreneurial instinct as I’m starting to share my learnings with new clients. It’s proving to be useful and that’s where I can really add value. 

Favourite project at Chapter in 2020?

Favourite project has been 2 stand out ones. Caycubs brand and design. We created a gorgeous and fun brand for our client who is currently building out an experiential soft play centre for children in the Cayman Islands. From logo and brand book to a bespoke website, we had so much fun on this and seeing it come together is wonderful. You have a proud moment of ‘we were part of that!’

Then one of my favourite projects has been stories by Chapter. Actually launching our business, curating a social media feed that I am proud of from both a design and content (high value) perspective. Our blog goes hand in hand with our social features amazing interviews with inspirational entrepreneurs. I’ve been able to write freely about some of my own experiences. We’re providing useful business tips and social roundups and finally, I can see that we are creating content that matters. I am so proud of the team for launching and bringing the vision to life!

What you look forward to in 2021 at Chapter?

As the landscape clears a little and as more people are starting up their own businesses, I look forward to working with start-ups and welcoming clients onboard.  Clients that would not have thought that they could afford to work with a branding and design agency, or would not have known how to bring their idea to life. I look forward to getting closer with my team and pushing boundaries with them as we take the business to new places together. 

Kendra Biller | Digital Account Manager

Reflect on remote working: how was your experience?

A proud introvert, the idea of working from home decked out in all of my fluffy gear (I’m talking socks, slippers, sweater, blanket and fluffy hot water bottle – the whole deal) sounds like a dream come true. I love the ease of working from a space where I feel comfortable, but it can get lonely at times! I’ve been reaching out to coworkers for tea/coffee chats to feel connected as a team and have gotten back into podcasts to fill the silence. I’ve really been loving Every Little Thing and Reply All – I’m a sucker for general knowledge podcasts!

Reflect on skills you gained or nurtured in 2020?

Putting myself out there. I moved to London at the beginning of the year knowing 2 people max. In that time, I’ve gained mentors, friends, and some amazing coworkers. Being part of a branding and design agency means I’ve nurtured my planning skills from single projects to managing multiple clients at a time. The buzz I get from a beautifully organised Asana board will never get old. I’ve gotten the chance to wear multiple hats across projects and be the help people need – which always sparks joy. I’ve grown comfortable in asking questions and never being afraid to dive into things while working with feedback as I go. Tangibly, I now know the ins and outs of Google Analytics and how to put together an insightful report based on the data. I’ve had the chance to learn from the No Agency Method to help our PR outreach with MOFT (which I hope continues to grow into 2021!). Overall, I’m gaining a list of skills that will stay with me through the rest of my career.

Favourite project at Chapter in 2020?

I’ve loved being able to scope out our client projects and help everyone by picking up tasks wherever I can. My favourite would have to be the DNA.  Here I got to explore analytics for a variety of companies to see what performs best in the media centre world. I’m so lucky to be in a role where I can have bite-sized experiences of so many different things – from blog writing to PR and analytics.  All while still having a clear overview of all of our client projects.

I also really loved working with The Rec Room because, let’s be honest, who wouldn’t love a gym in the Cayman Islands? Connecting with entrepreneurs and helping them build their website and brand to reflect who they are is my favourite part of any project at Chapter. Watching a logo or brand refresh happen (thanks to Isabella’s incredible skills) and hearing feedback from clients that they love what we do is so rewarding! I especially love the work we did with Ciao CBD recently to create an awesome logo for Suze’s amazing brand.

What you look forward to in 2021 at Chapter?

The variety of projects that will come our way. These lockdowns, while really hard at times, have given people the chance to focus on their personal projects in a way that’s sprouting new companies by the day. I really can’t wait to see who we collaborate with to tell their stories. I’m also looking forward to how much Made by MOFT can grow and hope to see us mentioned in publications over the year! The potential we have to really hit the ground running and grow as a branding and design agency is huge in 2021 and I’m looking forward to seeing how much we accomplish together.

Alena Nicholson | Social Media Manager

Reflect on remote working: how was your experience?

Joining Chapter in the summer of 2020 was such a positive and unusual experience. Imagine sitting in the same chair for your job hunt, interview, job offer and onboarding- and that chair is at home, of course. It’s not the usual hiring process, but our founder has years of experience working with remote teams which made the whole process a breeze. Plus, the whole team is equipped with Made by MOFT products that make working from home more comfortable. I especially love my MOFT Z Stand for a standing desk experience. 

Reflect on skills you gained or nurtured in 2020?

2020 was the year where I grew from running a few marketing channels on my own to having a whole team around me. I was working on my own in organic social media, influencer partnerships and creative direction for paid social.  However now we work together as a team to produce amazing content at an even faster pace. This excites me as we bring together more creative minds for our brainstorming sessions as well as get more eyes on my social and blog copywriting skills, which has also improved a lot this year. I’ve also branched out my social media skills by gaining more LinkedIn business channel experience. 

Favourite project at Chapter in 2020?

I love the exciting bitesize projects as a branding and design agency.  Projects where we work to bring a client their first ‘official’ social media campaign strategy.  This includes a comprehensive content plan, complete with schedule, assets, caption copy and hashtags. It’s really exciting to show our clients the power of social when you allocate the time to put together a strategy and execute it.  

What you look forward to in 2021 at Chapter?

We’re working on a few exciting projects at the moment, I’m really excited to work with Ciao CBD to create blog and social content strategy. The CBD industry in the UK is exciting and has huge potential. I’m excited to make our client stand out from the crowd with valuable and trustworthy content for those looking into the world of CBD. 

2021 is the year I’m finally diving (head first) into Pinterest with full force, starting out with giving Made by MOFT and Made by Chapter the Pinterest channels they deserve. I am excited to experiment with the platform as an agency to share our work, inspiration and blog content and connect with other inspiring Pinners.

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