The world of digital marketing is a vast one. From organic to paid content, there are so many different ways you can advance your digital marketing strategy. We’re looking through the top digital marketing channels you can use for your business. 

Email Marketing

You have an audience and you have something to tell them, so now what? Compiling an email list and sending out marketing campaigns through email is a great way to bring attention. Offering discounts for mailing list sign-ups and getting featured in established newsletters are just some of the ways that you can use email marketing in your strategy.

Pay-Per-Click Advertising (PPC) 

If you have the budget to spare, PPC advertising is a great way to get a high amount of traffic in a short period of time. The effectiveness of these adverts varies depending on your keyword targeting, optimization of visuals and info in your adverts, and how much you’re willing to pay to acquire a customer.

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Search Engine Optimization (SEO) 

Every day, there are over 3.5 billion Google searches. From each of these searches lies a chance to get your brand or message seen by people around the world. By doing careful keyword research, organic link building and making the most of both on-page and off-page optimizations, you could see yourself rising higher up the Google results page and earning more clicks to your site.

Display Advertising

Banners, boxes, interactive ads, video ads and all other ads you see when you’re browsing the internet are all forms of display advertising. These ads are usually paid for either by Cost-Per-Impression (CPM) which can be more cost-effective compared to Cost-Per-Click (CPC) that we normally see in PPC advertising as we explored above. 

 

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Social Media Marketing (SMM)

Using sites and apps like Facebook, Twitter, LinkedIn, Instagram, and TikTok unlocks a wide range of audiences. While specific content is better suited to certain social media channels, there’s a lot of potential and power in utilising social media for your brand. The options are endless too, with tools and tips that suit anything from non-profit charities to global brands and everything in between.

Affiliate Marketing

Offering a commission to influencers and their audiences when they advertise your product can bring a huge influx of consumers to your website. The Awin Report estimated that advertisers invested $13 billion USD in affiliate marketing globally in 2017 with the numbers rising yearly. You can use this as leverage to get the right eyes on your product.

This list isn’t exhaustive, but these are some of the digital marketing channels that we use at Made by Chapter. If you need any help looking into any of these channels, let us know! Get in touch with us for a no-obligation chat about your digital marketing strategy.