This week we looked into Heights, a brain care supplement brand, and how its founders were able to launch in just three months. Maybe it’s a miracle, maybe it’s just really hard work…

For many of us, failure can be extremely discouraging. Even a minor setback can make you reconsider everything you’re doing. However, when it comes to Dan Murray-Serter and Joel Freeman from Heights, failure made them want to work harder. Let’s take a look at how their two businesses lead to their most successful venture yet.

In 2013, the two started Popcorn, a movie trailer app, and Grabble, the “Tinder of Fashion.” Both were extremely successful, reaching the top charts in the UK for their categories; Popcorn even made its way to Sweden. Unfortunately, the business model was a bit too complicated to sustain, and both apps died out.

After being gracious enough to offer the investors their money back, Dan and Joel were happily surprised with a counter: three months to come up with a new idea, and they can keep the money to feed into their new business. Not wanting to waste any time, the two started putting in work.

 

View this post on Instagram

 

A post shared by Heights (@yourheights)

Meanwhile, Dan had been consistently publishing a newsletter called Heights where he spoke about all things neuroscience mental health. They saw this as an opportunity to expand, but something was missing. They needed a physical product- something more than a newsletter.

After speaking with their network and asking for advice, the two decided to build upon their neuroscience and mental health path with a brain food supplement. With quality being of most importance, they were sure to have Heights backed by science and only include essential ingredients – no fillers or contaminants.

 

View this post on Instagram

 

A post shared by Heights (@yourheights)

After its launch in January 2020, Dan and Joel have achieved a lot. They’ve recently started a new subscription- 3 months instead of 12, for those who want a taste of Heights without the commitment. And with over 10,000 subscribers to the newsletter, the sky is the limit!

“Being open and vulnerable to your community and leading from the front enables people to respond and give back.”

Looking for more stories like this one? Check out our collection of Wellness Founder Features here and our Instagram for all the inspo!