Most of us drive cars to get from point A to point B, and over time, our tyres need to be changed. Where do old tyres go to die? The nearest landfill, of course.

Now imagine that landfill filling up with everyone’s old rubber tyres where each one can take up to 1,000 to naturally decompose. And if it’s burnt, the air pollutants that contaminate the air, environment and our lungs are toxic.

Fortunately, there are change makers in this world like Ifedolapo Runsewe, the black female founder of Nigeria’s Freetown Waste Management Recycle, a manufacturing plant that up-cycles old tyres into pavers and tiles and other in-demand products for the local market.

Since launching in 2020, Runsewe has expanded her business from four headcounts to 128 and has up-cycled over 100,000 tyres into useful, non-contaminant products ranging from speed bumps to soft paving for children’s playgrounds. A win for the environment, a win for female entrepreneurship and a win for black-owned businesses. A trifecta!

Curious to know more about Freetown Recycle? Check out their site at

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