Wanting to purchase goods that are local and good for the planet is a goal that many of us have, but sometimes it can be difficult to find information, or figure out whether or not brands are telling the truth about their products.

In comes Jessi Baker, who had this exact frustration- there was no information about the products she wanted to purchase, and with a goal of doing good for the planet, she created Provenance.

Provenance is a software service where brands can share any and all information about their products in order to increase transparency to their customers. Using blockchain, mobile, and open data, their software gathers product information in a trustworthy and accessible way.

 

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Provenance calls this information “Proof Points,” which are then shown on the brands’ websites for customers to evaluate for themselves in order or make informed decisions about their purchases.

Jessi started Provenance as a side hustle while working towards her PhD in 2013, but just a few years later, she decided to work at it full-time. With a background in both technology and design as well as an Engineering degree, Jessi is the perfect person to head the company.

In the future, Provenance aims to be the main way businesses manage their supply chains and implement and maintain transparency. Check out Provenance.org to read more about their story!

 

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