Young and mighty, Joana Baptisa has never let her age define her. At just 20 years old, she’s the founder a social enterprise that helps bridge the gap for young girls wanting to pursue traditionally male-dominated fields. Read on to find out more about this young entrepreneur and her most successful business so far!

 

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She grew up as an entrepreneur, “selling” toys at the primary school playground. And now, at not even 20 years old, she successfully runs three startups while being a full-time student. Today we’re looking at Joana’s most successful business so far, Shedot.

Shedot is a social enterprise that helps to bridge the gap for young girls wanting to pursue traditionally male-dominated fields, such as STEM and entrepreneurship. As a youth-lead organisation, they provide skills training, workshops, and networking opportunities.

Through a volunteer trip at a primary school, Joana took a step back and realized just how many young girls don’t have the resources they need to succeed. She wanted to bridge that gap and increase representation for these students. This is what led to the creation of their hand-written and illustrated children’s books.

 

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The books are able to introduce social issues to girls at a young age by taking a modern twist on classic fairy tales in order to provoke discussion. Their books tackle tough themes like sexism, disability discrimination, racism and homophobia, but in a way for children to understand.

The collection is now available in seven languages and on audio, and they have been recognized by the BBC. Talk about an achievement! Between organising workshops, speaking at events, and planning more books, Joana is quite busy, but she likes it that way. She’s excited to see what the future holds for Shedot.

“You will have low moments and things that go really wrong, and that’s where non-successful entrepreneurs will quit. You’ll want to do things alone. But I really believe we all should strive as far as we can to leave the world better than how it was when we came into it.” – Joana Baptista

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