Your fairtrade chocolate might be far more problematic than you think… Fairtrade unfortunately does not equate to slave-free. Check out this chocolate company that’s making an impact on the industry.

In 2003, Teun van de Keuken discovered the alarming truth about the chocolate and cocoa industry. After reading a book about illegal child labour and modern slavery, he felt obligated to do further research.


As it turns out, both modern slavery and child labour are far too common in West Africa, where most cocoa comes from. In response to Nestlé denying his request to make a slave-free chocolate bar, Teun took action and created his own.

There, Tony’s Chocolonely was born! Although, there was still a lot of work to do. Teun soon found out during a trip to Ghana that Fairtrade does not mean slave-free, so he and the rest of the team set out with a goal to make 100% slave-free chocolate.


Upon learning the harsh realities of the chocolate industry, they wanted their chocolate to reflect that- their chocolate bars are now divided into different sized segments to reflect the social inequality in the industry.

Finally, in April of 2018, Tony’s Chocolonely opened their Super Store, welcoming customers to come in, chat, ask questions, offer feedback and of course, eat some delicious chocolate! Find Tony’s in your local Tesco, or order right from their website!