Spending upwards of five years in freelance journalism and interning at different publication companies for women showed Tobi Oredein how little representation black women get in Britain’s media today. Both on print and in the office, she wasn’t finding the ethnic inclusiveness she’d hoped to see.

Believe it or not, 94% of Britain’s media industry is white. It was time for a change, and Tobi wasn’t going to wait around for the industry to do that for her. This thought, combined with the lack of diversity in the industry she was most passionate about, pushed Tobi to start Black Ballad with her co-founder, Bola Awoniyi in 2014. 

 

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Together, the two started a website where black women started to get the representation they deserved. Their writers cover issues that are important to them for other black women to read. From mental health, politics, and fashion, to careers, disabilities, and higher education, they cover interests for all readers.

 

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After three years of offering their services for free, Black Ballad became a membership-based platform and is now doing extremely well. Their mission is to inspire black women in Britain to live their best lives. By empowering their writers and readers and helping to support black-owned businesses, they’re doing just that.

Tobi continues to spread awareness about the lack of representation for black women in the media. Tobi does freelance work for companies like Glamour, Buzzfeed, and Grazia, on top of her work at Black Ballad. She is most passionate about producing unique content that engages and inspires her readers.

Check out their website and get inspired!