You’ve found it… Everything you need to know about getting started with marketing. From strategy, metrics, analytics, and content, we’ve got you covered here. What are you waiting for? Jump right in.
This blog on website metrics to track will set you up for lasting success when it comes to gaining insight on your website. Whether you’re just getting started or you’ve been in the game for a while, you may learn something new!
Google Analytics can be quite difficult to navigate, especially if you’re new to the marketing and performance world. This crash course will give you the basics you need to get started on tracking your website.
And of course, we had to do part two. Google Analytics isn’t only great for tracking web performance, but it’s also a crucial part of getting insight on your social profiles and blog. How many people are actually making purchases based on your content?
Digital marketing can seem pretty overwhelming at first. Between different channels, the many different metrics for each channel and creating objectives, there’s a lot to it. This blog acts as a mini masterclass on how you can get started on your digital marketing strategy.
One hour is all it takes… Set aside one hour a day to focus on your writing, whether it’s creative, freelance, your personal blog or just catching up on emails. Check out London Writers’ Salon’s Writer’s Hour and how this cool platform got its start.
No, it’s not something we want to have to learn about, but if we don’t… Well, we don’t want to talk about that. Check out this piece on crisis management and get all the tips you need to deal with, well, crisis.
Reactive marketing is where all the fun stuff happens. Playing off of trends is where your business has the opportunity to do something really different with its marketing. From Weetabix and their beans to Drake’s album release, there are always new trends to hop on. Read about our strategy to smash reactive marketing.
It seems like pay-per-click is one of those things that everyone speaks about but doesn’t actually explain… How are you supposed to know if it’s the right option for your business? In this piece we go through the pros and cons, so you can analyse for yourself and see if it’s the best decision for you.
Ready to develop your strategy? Hope you learned something new. For any other questions, feel free to reach out, obligation-free!