Branding, Design, Digital
CAYCUBS
An explosion of fun, for everyone.
Coming to the Grand Cayman in 2021, CayCubs is a fun, friendly soft play and eatery for all the family.
With a bespoke soft play designed to promote wellness, curiosity and learning for children, it's set to be a one of a kind space. When co-founder Brian Walpole, backed by investor Phillip Schlossstein first came to Chapter they wanted their brand to create a truly immersive and interactive experience for the whole family to enjoy.
We took the name CayCubs , representing the community of the Grand Caymen with the reference to children and developed a family of friendly characters (our Cubs) to highlight the playful offering of activities.
Our team worked closely with CayCubs to create a logo, brand development complete with brand guidelines and the website which is set to launch in early 2021. From Tshirts, to face masks, coffee cups and crocs our design brought to life the core elements needed for launch.
"We couldn't be happier with the quality of work provided by Chapter on this project. They have delivered a fresh, fun and exciting kids brand that matched our brief and evolved as we did. The team was reactive to our demands and kept innovating until we got it exactly how we wanted it."
— Brian Walpole, FounderWhilst this project is in progress we wanted to share it with the world as we continue to develop the their story and look forward to the launch in 2021.
