Logo Refresh, Brand Guidelines
Flashbay is the UK's number 1 supplier of branded USB Flash Drives.
Their specialism in on-demand manufacturing of custom-branded products has set them up as an industry leader for more than a decade. Chapter partnered with them for a brand refresh.
It's been over a decade since the last Flashbay refresh and the brief was to ultimately 'see the Flashbay brand looked at with fresh eyes.'
In seeking a subtle refresh that makes the logo more modern while preserving the simplicity and established brand recognition among their customer base.
Our team worked closely with Flashbay to create a refreshed logo and provide full brand guidelines that the client was really happy with.