Branded living incorporates the growing desire of a younger generation wishing to maintain an urban lifestyle with co-living platforms that offer an attractive alternative to otherwise outdated housing options.
The Hummingbird is an inner-city development based in Düsseldorf, proving a home-from-home living experience targeting Go-getters with luxury accommodation.
We took our 4 phased approach to collaborate with the Hummingbird team. Which took us from the Discover phase to understand the market and segment to a Vision phase where we created concepts based on the initial brief and research findings. In the Creative phase, the client then selected their preferred route from a range of concepts and after landing on a logo that represented them, we developed the creative route and delivered all files and artwork.
We introduced a beautifully unique hummingbird as the core emblem with a bold and modern complementary font to stand out and proud on the building and on all stationary and collateral.