Branding, Design, Digital
The Rec Room is an exclusive, luxury training facility which will launch in The Cayman Islands in 2020-2021.
It was set up by founder Brian Walpole and backed by investor Phillip Schlossstein. A fitness trainer himself, Brian was inspired by the realisation that the age-old approach to fitness needed to change. That a workout at the gym was no longer enough, that we need to nourish our whole self and look after our physical and emotional wellbeing.
And so The Rec Room was born. A space that blends luxury and innovation, science and technology. The result is an unrivalled approach to fitness training and nutrition underpinned by the three pillars that define their philosophy:
Optimise | Enhance | Restore
Our team worked closely with the Rec Room to design and develop a brand to encompass its ambitious vision - to reimagine the fitness space. Bright colours, Bold Imagery and an emblem that directly relates to its 3 core pillars. The Rec Room visual identity has been developed to be instantly recognisable and set us apart from their competitors.
Today, it's the Cayman Islands. Tomorrow, it will be another country as we bring the innovative spirit of The Rec Room to locations around the World.