Vodafone ventured out of the telecommunications industry to create V by Vodafone; a range of GPS tracking devices designed to make everyday life easier for its users. From pet trackers to home security cameras the aim was to engage with an audience in a fun and informal way via a blog website integrated into the V by Vodafone shop website.
We developed and designed a responsive website that showcased the V by Vodafone products in a relaxed and humanised way. We worked closely with Vodafone to understand their overall strategy and provide a website that would quickly allow the update of information whilst still being image-based. We created a sleek and clean design to highlight the high volume of content that would be generated and showcase the products. We conveyed informal and fun energy whilst still being in line with V by Vodafone’s brand guidelines.
V by Vodafone wanted a blog website that encouraged and facilitated online engagement via the social channels Twitter, Facebook and Instagram. The posts would need to be easily searchable and encourage visitors to explore further content on the blog.
We’re all becoming more connected, and so are the devices we use but what does smart actually mean? Explore the V by Vodafone blog, packed with tips and tricks, to help you make the most of your smart devices.